The second part of this…
The second part of this is the logo. Now, by me saying logo, it assumes you have come up with a name for your online endeavours. Yes, you need one.
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Because we as people love to put things in little boxes. We automatically just start categorizing people and things, almost without thinking. As soon as someone meets you, they will start to shape a narrative about you.
The same thing happens online. We are still people, online or off. So as soon as you start promoting anything, or trying to sell anything…
…people are going to form an impression. So get a name together for what you are doing online. If you are having trouble you can head over to:
…for a little inspiration. It’s free and can be helpful.
Once you have that name together let’s get into the logo thing. Why do you need a logo?
First, it grabs attention and helps control the narrative of what people think about what you do.
Some would say it is the foundation of your brand identity. But whether you believe that or not, it is definitely something that will create differentiation for you.
Not only that, it is a tangible thing, like a name, that people can rally behind. See that’s the second thing that people do without really thinking about it.
First, they decide what you are and categorize you…
And then they decide if they like you.
Of course, a logo isn’t going to make someone like you, however, as I said, it’s the banner people can rally behind if they DO like you.
Good places for logos are on your website, on your product covers, and on bonuses. Places that can really help you build some brand equity.
That’s a little different than avatars. Avatars really get featured on social media and YouTube. Places where people expect to see your face or deal with another real person.
Now, of course, you're going to have places on your website where your avatar makes sense, like your “about me” page. Of course, you are going to have places on your social media platforms where your logo makes sense, like a business page on Facebook.
These two things, avatars, and logos both have their places where they are featured more and less depending on where you are talking about, but the important thing is…
…they are working together to help legitimize you, present some semblance of stability and build trust with your audience.
When you combine consistent good content with the avatar and logo, it can go a long way towards building trust and rapport with people, even if they have never truly seen your face or don’t know your identity.
We’ll talk about consistent good content in the next message, (I want to give you a few easy ways to make this happen) but for now, let’s focus on how to make this logo happen.
You can head over to logo(dot)com and make a logo for free pretty easily for your business. There are quite a few places out there where you can make a logo for free or in exchange for an email so…
…don’t overthink it and don’t pay a bunch of money for one. You can always change it later. Money loves speed. Let’s get it going.
Until Next Time
Dominus Owen Markham