Live by the tech, die by the tech…

So last time, I was talking with you about how SEO has really changed in its implementation over the years.  It’s not anything like it was 10 years ago.

Today I want to talk with you about technology as it relates to internet marketing though.  Because the fact of the matter is, some of this stuff you can take more chances on than others.

There are certain pieces of software and tech that you just do not want to play with.  You want to deal with very reliable, very proven companies that have been around for a long time.

I have found that the main tools that you should adopt this way of doing things are:

  1. Your autoresponder – Every month there is an “awesome” new autoresponder being released by some fly-by-night software company.  And you know what happens?

A bunch of people buy it because they are offering a really good deal on the service.  Maybe a one-time payment option even.

That autoresponder service does not quality control it’s users, they spam the crap out of their lists, and that autoresponder company gets blacklisted by Email Marketing Systems (like Yahoo, and Gmail) and then deliverability tanks.

So essentially in about 6 to 8 months, you can’t get anyone to open your emails anymore.  The reason is that they aren’t getting your emails anymore.

So with autoresponder services, it is very smart to take a real “prove it to me that you can last” approach with these companies.  Use one that has been around for a long time and is still doing good business.

These autoresponders are monitored by EMS so they would not still be around if they were not doing good quality control on their users and keeping things legit.

Your email list is the core of most online businesses.  It is absolutely critical that your autoresponder is working correctly and your emails are being delivered properly.

  • Your hosting company –  When it comes to hosting, although it might not be quite as critical as your autoresponder, it is still extremely important that you have a reliable company that you can talk to if something goes wrong.

Oftentimes, newbies want to get a really good deal on cheap hosting.  Then when something isn’t working right, or something breaks somewhere, and they can’t find anyone to help them with support.

If you have a bunch of sales pages, or blog articles, or membership programs housed on a website, you need that stuff working right.  Much like your autoresponder, it’s a direct line to how much money you are going to make daily.

So again, like your autoresponder, you want a hosting company that has been around for a long time and has a history of good customer support.

  • Your page builder – Page builders (especially ones that are used with WordPress) are very dependent on the company that makes them, keeping the software updated.

What if WordPress updates and the company that made your page builder is not updating to match that, and it breaks your pages?  Things like that can happen, and do all the time.

If you are using the page builder to build sales pages, and download pages, or membership areas, it’s really in your best interest to deal with a reliable tool, and not some new thing that everybody is trying.

  • Your membership software – Membership software is one of those things that can really ruin your day if it stops working correctly.  It doesn’t take much either.  Especially the ones that operate with WordPress.

It takes nothing to break one of these things.  A simple WordPress update can break the login feature, and now none of your members can log in.  That’s the kind of stuff that happens if companies aren’t updating their software regularly.

So again, like with any software that is directly tied to how much money you are making daily, you want to deal with companies that have been around for a while, and that have proven themselves to be reliable.

Think of these companies as your inner circle a little bit.  You need them to be reliable because if they let you down, it could drastically affect your income.

On the flip side of this coin are plenty of software and gadgets that you CAN try out just to see if they can be useful to you.  Oftentimes you can swap these things out without much hassle.

Things like video streaming software (like streamyard,) graphics programs (like canva), and artificial intelligence writers (like conversion(dot)ai) are easily used and traded out for other alternate versions of tools that might do things better or easier.

The bottom line here is when it comes to technology be careful what you use that would directly affect your income.  Stay with the “old faithfuls” of the world for your inner circle of tech.

Be back soon with more.  I need to speak with you about networking.  For now, though, be sure to take a look at the tech you are surrounding your business with.  Is it reliable?  Can you count on support to be there in a crisis?

It’s a question that only you can answer.  The success of your online venture may depend on your answer.

Dominus Owen Markham

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